Travel Promoters appointed by Lemala and Adrift

Travel Promoters is delighted to have been appointed as the Sales & Marketing representatives for Lemala Camps and Lodges in Tanzania and Adrift, an innovative adventure tourism company based in Uganda.

This strategic partnership aims to enhance the visibility of both brands and significantly grow their presence in the competitive UK & Irish travel markets, nurturing key relationships with travel agents, tour operators and influential travel professionals.

“We are thrilled to work with Travel Promoters and Ailsa Tavares to represent our brands in the UK and Ireland,” said Leanne Haigh, CEO of Lemala Camps and Lodges and Adrift. “We have some exciting expansion plans in place, and Ailsa’s expertise, passion, and experience, combined with the reach of her team, will be instrumental in helping us build our reputation as one of Africa’s most sought-after safari destinations. Travel Promoters' deep industry connections and their understanding of the market will ensure we reach the right audience and provide the best possible support to our partners.”

2025 is set to be an exciting year with Lemala Osonjoi Lodge due to open its doors on 15th July 2025. Situated on a hill just back from the Ngorongoro Crater rim, Lemala Osonjoi is named after the Osonjoi trees, which hold both symbolic and medicinal significance for the Maasai.

Lemala Camps and Lodges offers a collection of luxury tented camps and lodges in some of Tanzania’s most iconic wildlife areas, including the Serengeti, Ngorongoro Crater, and Tarangire National Park. Expanding its portfolio into Uganda, Lemala’s Wildwaters Lodge is located on the banks of the River Nile, offering an idyllic retreat for guests seeking a unique blend of adventure and luxury. Known for its eco-conscious operations and exceptional service, Lemala provides exclusive, intimate encounters with nature in awe-inspiring settings.

Adrift Uganda is a leader in adventure tourism, offering exhilarating experiences along the southern extremity of the River Nile. With properties like Adrift River Club and Adrift Overland Camp, Adrift is renowned for its adventure activities, including white-water rafting, bungee jumping, and more. The company is committed to sustainability and conservation, giving travellers the rare opportunity to contribute to the preservation of Uganda’s primary forests. Adrift is also the only Associate Member of the International Rafting Association in East Africa.

Both Adrift River Club and Lemala Wildwaters Lodge are proud to have earned the prestigious Fair Trade Tourism (FTT) – Engaged Award, underscoring their dedication to responsible tourism and sustainable practices.

“I am absolutely delighted to represent Lemala and Adrift. Both brands offer world-class safari and adventure experiences that blend luxury with conservation, and I’m excited to collaborate with agents and tour operators to help bring these unforgettable journeys to life for their clients.” - Ailsa Tavares