Lemala Camps & Lodges Acquires Tulia Amboseli Safari Camp, Kenya

The Amboseli-based camp will retain its name and identity while benefiting from Lemala’s operational excellence and commitment to sustainable safari experiences.

Arusha, Tanzania – Lemala Camps and Lodges, a distinguished member of the Tourvest Integrated Tourism Group and a premier safari accommodation provider across East Africa, is pleased to announce the acquisition of Tulia Amboseli Safari Camp, located just outside Kenya’s Amboseli National Park.

This strategic expansion marks Lemala’s entry into Kenya, enhancing its regional footprint and reinforcing its commitment to preserving the character, culture, and conservation value of East Africa’s diverse landscapes.

Positioned just beyond the borders of Amboseli National Park, with sweeping views of Mount Kilimanjaro and close proximity to the area’s well-known elephant herds, Tulia Amboseli Safari Camp has long been a preferred destination for travellers seeking an authentic blend of charm, connection, and natural immersion.

While now operating under Lemala’s stewardship, Tulia will retain its name and brand identity, with no immediate plans for rebranding. Guests can continue to expect the thoughtful and immersive experiences Tulia is known for, now further enhanced by Lemala’s operational expertise and values of low-impact, community-integrated hospitality.

“We are thrilled to welcome Tulia Amboseli into the Lemala family,” said Leanne Haigh, CEO of Lemala Camps & Lodges. “Amboseli is one of Africa’s most evocative destinations, and Tulia is perfectly positioned to offer intimate, memorable safari experiences. This acquisition strengthens our presence in the region while reflecting our long-standing commitment to sustainability and local partnerships.”

“We are particularly pleased to be growing our portfolio through acquisition rather than increasing the number of beds in Amboseli,” Haigh added. “This approach allows us to honour the integrity of the ecosystem while supporting conservation-minded tourism growth.”

Lemala is also pleased to continue its collaboration with Barry McGonigle, Tulia’s founder and a long-standing resident of Amboseli. Barry remains active in the area, operating Kilimanjaro Balloon Safaris, one of the region’s leading aerial experiences.

“We’re honoured to maintain our relationship with Barry,” the Lemala team added. “His deep knowledge of Amboseli and close relationships within the local community are invaluable. We look forward to building on the strong foundation he has created—with respect and purpose.”

About Lemala Camps and Lodges

Lemala Camps and Lodges offers a curated portfolio of luxurious lodges, intimate villas, and classic tented camps across Tanzania’s Serengeti, Ngorongoro, and Tarangire regions, as well as along Uganda’s River Nile. Each property is ideally located in wilderness settings that allow guests to connect with nature while enjoying exceptional comfort, expert guiding, and year-round game viewing.

Lemala is internationally recognised for its sustainability efforts, which include eliminating single-use plastics, transforming waste into school furniture, and distributing reusable sanitary pads to young Maasai girls to reduce school absenteeism—initiatives that reflect its broader mission of responsible tourism and community upliftment.

Lemala Camps and Lodges is a proud member of Tourvest, Southern Africa’s leading integrated tourism group, with operations spanning travel management, accommodation, dining, retail, and foreign exchange. Tourvest encompasses more than 60 sector-leading brands and employs over 5,000 people across the region.